Jake Hobbs – Bath Spa University

Personal statement

Jake Hobbs is a Lecturer in Creative Computing. Before joining Bath Spa, Jake worked at WONKY films, heading up the output of digital content. During this time Jake worked on projects for clients including BBC, UNICEF and RNLI.

Jake completed a professional doctorate with the Centre for Digital Entertainment at Bournemouth University. His research focused on audience engagement and monetisation of creative content in digital environments. His work has been published and presented internationally at conferences and in journals.

In a continuation from this doctoral research, Jake’s research interests centre on audience engagement in evolving digital environments and what this means for creativity, culture and the economy, which includes, but is not limited to:

New technologies and what they do to enhance engagement through creative output
Use of technology to enhance student learning experience
The impact of digital environments on engagement and subsequent engagement behaviours (for example, willingness to pay)
Opportunities and limitations of digital tools and platforms for creative SMEs

Academic qualifications

ProfD Digital Media, Bournemouth University
PGCHE, Bath Spa University
BA Animation and Interactive Media, University of Gloucestershire.

Professional qualifications

Fellow of the Higher Education Academy (FHEA)

Subjects

CodeLab I
CodeLab II
Creative Incubator
Experience Design
Web Games

Areas of expertise

Audience engagement
Programming
Experience design (UX/UI)
Web design and development
Animation production

Research and academic outputs

Go to ResearchSPAce

Success in the marketing of subscription services

book_section

Hobbs, J, Molesworth, M and Grigore, G (2023) 'Success in the marketing of subscription services.' In: Kerrigan, F, ed. Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions. University of Birmingham, pp. 102-103. ISBN 9781399958042

Understanding the layers of engagement through the consumption of online cartoons

article

Hobbs, J (2022) 'Understanding the layers of engagement through the consumption of online cartoons.' Journal of Advances in Humanities and Social Sciences, 8 (2). pp. 43-55. ISSN 2414-3111

Engagement and willingness to pay for short form animation content online

article

Hobbs, J (2016) 'Engagement and willingness to pay for short form animation content online.' The International Journal of Design Management and Professional Practice, 10 (2). pp. 19-40. ISSN 2325-162X

Success in the management of crowdfunding projects in the creative industries

article

Hobbs, J, Grigore, G and Molesworth, M (2016) 'Success in the management of crowdfunding projects in the creative industries.' Internet Research, 26 (1). pp. 146-166. ISSN 1066-2243

Haymay: non-collocated, synchronous collaboration using multi-touch technology to scaffold rich dialogic interaction teachers in different education systems

conference_item

Joyce-Gibbons, A and Hobbs, J (2022) Haymay: non-collocated, synchronous collaboration using multi-touch technology to scaffold rich dialogic interaction teachers in different education systems. In: ICET 2022 64th World Assembly, 21 - 23 June, 2022, Bath Spa University, Bath, UK.

Audience engagement and monetisation of creative content in digital environments: a creative SME perspective

thesis

Hobbs, J (2015) Audience engagement and monetisation of creative content in digital environments: a creative SME perspective. Other thesis, Bournemouth University.

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