Business and Management and Media Communications

BA (Hons)

Undergraduate degree - combined honours

Key facts

Award
BA (Hons) Business and Management and Media Communications
School
Bath Business School
Campus or location
Newton Park
Course length
Three year full-time.
UCAS codes
Institution Code: B20
Course Code: NP19
Campus Code: A,BSU

Entry requirements

We accept a wide range of qualifications for entry to our undergraduate programmes. Typical offers include A level grades BCC - CCC with Grade C in Business or related subject preferred.

View typical offers for more information.

An innovative Business and Management course offering a choice of specialist pathways.

  • Choice of work placement length – 10 months or 10 weeks.
  • Exceptional learning environment – supportive academic staff with business experience and close knit student community.

Budding entrepreneur? CEO of the future? Marketing Director in the making? Whatever your aspirations, our Business and Management course will give you a good grounding in the theory and practice of modern business. Along the way you’ll develop the core skills you need to excel in all kinds of businesses and start to build a clear picture of exactly where those skills could take you.

“The Bath Business School team are very knowledgeable, enthusiastic and dedicated to helping you achieve your potential.”

Alex Appleton, Business and Management graduate

What you'll learn

Overview

We’ll help you develop as a person to achieve your potential through teaching you about business and how it works. You’ll graduate with potential for employment in different businesses; this could be an organisation, the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.

You’ll have flexibility to choose modules that are of particular interest to you. You can also bring in modules from areas outside your course if you want to explore issues around a particular ‘theme’, such as sustainability or global affairs.

Course structure

Year one
Gain a broad understanding of today’s business environment – from the context that organisations operate in through to trends in economic thinking and the importance of data in business. Modules will cover topics such as organisations and the business environment; economics and globalisation; managing data.

Year two
Focus on the inner workings of businesses, use business techniques to solve problems and start developing the skills that employers look for. Modules include a key module in creativity and innovation and a compulsory module in financial accounting.

Optional topics include: human resource management; marketing, information and operations management; and international business. At the end of the year, you can choose to embark on a ten-month business placement or a 10-week summer placement – applying what you’ve learnt so far in the real world.

Year three
Develop and explore your business learning and focus on the role of management. Undertake an in-depth business research project in your specialist area. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability; marketing for managers; new trends in management; and strategic human resource management.

How will I be assessed?

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, examinations, essays, videos and business reports.

How will I be taught?

We offer variety in the way we teach: sometimes we will set you problems so you can find the answers for yourself, sometimes we will lecture. Most modules use a mix of lectures and small group seminars. There is a good blend of online activities using our Virtual Learning Environment, Minerva. We invite business leaders in to talk about their experience and we arrange visits to local businesses.  All of our teaching methods facilitate your development as a self directed learner.

You’ll be given personal support in your study – we are a friendly team of academics who are committed to helping students achieve their goals.

Opportunities

Study abroad

You’ll have the opportunity to study in a wide range of locations around the world. Our students have completed Erasmus+ and Exchange programs in a variety of countries including Holland, Belgium and China.

Business community projects

We give you the opportunity to work with regional and national businesses in and around Bath. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Professional accreditation

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

BA (Hons) Business and Management (all pathways)

  • Chartered Institute of Marketing (CIM) (Last confirmed: 2016)
    Professional body recognition of the course which provides graduates with an exemption from the marketing module of the CIM Level 4 Professional Certificate in Marketing.
  • AQUIROS Prince2 ® Project Management (Last confirmed: 2016)
    ACQUIROS has officially Accredited Bath Spa University as an ACQUIROS Accredited Training Organization (ATO) for delivery of the PRINCE2 ® Foundation Certifications. Students who take the Level 5 Operations and Project Management will have the option of taking the AQUIROS online test to achieve the Prince2 ®Foundation Certificate.
  • Chartered Institute of Management Accountants (CIMA)/ SAGE (Last confirmed: 2016)
    Bath Business School has partnered with CIMA / SAGE to enable students who take the core Level 4 Managing Data module to have the option of taking the online test to achieve the CIMA accredited SAGE Foundation Certificate.
  • Chartered Institute of Management Accountants (CIMA) (Last confirmed: 2016, Renewal date: 2022)
    Professional body recognition of the course which provides graduates with exemptions from the following:
    CIMA Certificate in Business Accounting:
    BA1 Fundamentals of Business Economics
    BA2 Fundamentals of Management Accounting
    BA3 Fundamentals of Financial Accounting
    BA4 Fundamentals of Ethics, Corporate Governance and Business Law
    CIMA Operational Level:
    E1 Organisational Management

BA (Hons) Business and Management (Festivals and Events) and BA (Hons) Business and Management (Tourism Management)

  • Institute of Hospitality (IoH) (Last confirmed: 2017, Renewal date: 2022)
    Professional Body recognition of the courses. Graduates are eligible to apply for the Associate (AIH) grade of membership, and following an assessment may also meet requirements for the member (MIH) grade.

Work placements, industry links and internships

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

Careers

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Students have also gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Facilities and resources

Where the subject is taught

You'll have access to excellent facilities on Newton Park campus. These include:

Resources

Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books. This online material can be accessed on and off campus enabling you to work at times that suit you.  

Fees

UK and EU students full time

2017/18 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2018
Year 3 Published Jan 2019

2018/19 Entry

Course fees
Year 1 Published Jan 2018
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

International students full time

2017/18 Entry

Course fees
Year 1 £13,500
Year 2 Published Jan 2018
Year 3 Published Jan 2018

2018/19 Entry

Course fees
Year 1 Published Jan 2018
Year 2 Published Jan 2019
Year 3 Published Jan 2021

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

Interested in applying?

What we look for in potential students

We’re looking for individuals who are enterprising and creative. You’ll need to have drive, motivation and the get-up-and-go to achieve in a challenging environment.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - A level grades BCC - CCC with Grade C in Business or related subject preferred. Applicants without business studies A level can apply but will need to demonstrate a strong interest in Business in their personal statement.
  • BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted in a business or related subject.
  • International Baccalaureate - A minimum of 26 points are required in addition to evidence of a strong interest in Business in your personal statement.
  • Access to HE courses - Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher). Any selection procedure/further requirements will also apply. Access courses accepted in addition to evidence of

English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply webpages.

Get ahead

You’ll already be actively interested in business through activities such as looking at business news online and relevant specialist online journals e.g. marketing week online.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk
Course leader: Diana Reader
Email: d.reader@bathspa.ac.uk

Critically engage with the challenges of a global media landscape with this dynamic course.

  • Taught by world leading and international scholars.
  • Encourages critical awareness of theoretical debates and contemporary media practices.
  • Supports creative media cultures, practices and student-led enterprise within a liberal arts environment.

Develop your knowledge of the media and creative industries, through this Media Communications course. You’ll develop in-depth knowledge of the theories, debates and professional practices that underpin the study of media.

The course offers you the opportunity to develop your research skills, alongside your ability to critically analyse local, national and global media production. You’ll graduate with the critical, cultural and creative skills necessary to participate as a global citizen in the creative media industries.

“An engaging, thought-provoking and dynamic course that has equipped me with both the analytical and practice-based skills necessary to work within the ever-changing media environment.”

Media Communications Graduate, 2014

What you'll learn

Overview

You’ll examine and research the media in a global context, exploring how new digital technologies shape how we perceive, consume, and participate in everyday media.

The course covers the theories, debates and professional practices underpinning the creative industries. You’ll map how cultures of production shape media audiences and explore questions of global citizenship. From popular music and celebrity culture to gaming culture, multiplatform media and digital cultures, you’ll study the global flows and impacts of the media across a range of topics.

You’ll critically examine a diverse range of media: television, radio, newspapers, magazines, advertising, social media, mobile phones, tablets, apps and video games. We expose you to a range of creative and professional practices, including skills in media research, social enterprise and media making.

Course structure

Year one
Modules equip you with the essential critical toolkit for understanding and analysing the contemporary media and conducting media research. You’ll examine media technologies, popular cultures, media ownership, media representations and media branding, alongside gaining some practical media-making work involving social networking tools. You’ll be introduced to some of the key methods in media research through a series of case studies including gender in the media, television audiences, journalism, media preservation and music cultures.

Year two
You’ll explore questions of global media cultures, examining – for example – how the media transcends the borders of platforms, audiences, cultures, industries and countries. Alongside this, you’ll study the impacts of a global media culture on everything from production to consumption. You’ll have the opportunity to develop your skills in media-making, while further examining these themes in relation to more specific areas, such as stardom and celebrity, journalism and citizenship, music and digital cultures.

Year three
We'll encourage you to specialise in an area that interests you, and to develop independent research and/or practice. This manifests in the form of a dissertation, with specialist modules available in gender and film, media technology, fandom, music journalism, computer and video games and the central role that they play in our leisure time, community media, and the reporting of panics, disasters and terrorism.

How will I be assessed?

Media Communications is a theoretical course with a practical component. Assessments therefore range from essays, professional writing, presentations, reviews and feature writing to cross-media presentations, object history work and industry reports and investigations. You’ll also learn through the creation of journals, research logs and portfolios, blogs and collaborative projects.

How will I be taught?

Our teaching is driven by the research specialisms and expertise of staff, who are all world-leading scholars in their respective fields within Media Communications, be it video games, multiplatform media, digital cultures, gender and celebrity, or popular music cultures. Teaching may also come from the University’s specialist technical demonstrators.

Lectures set out broad themes and issues from a range of existing media scholarship, while seminars stimulate discussion by encouraging student debate. Individual tutorials provide an opportunity to discuss your work with tutors on a one-to-one basis. You’ll also learn via workshops devoted to particular skills such as media research, as well as in project labs where you’ll work with staff and fellow students on the development of a media project.

Opportunities

Work placements, industry links and internships

At various points throughout the course, you’ll have the opportunity to engage in media production projects and to undertake work-volunteering and work placement opportunities.

Careers

Media Communications graduates have a range of professions including Marketing and Project Management, Public Relations, Education, Publications Production, Social Media Promotion and Advertising. Graduates have been employed by companies including Aspire Europe, Komedia, Conversation Creation, Apollo Strategic Communications, and John Lewis.

Competitions and awards

Each year we award a prize to our students. This is the Media Communications Prize for Excellence in Research.

Facilities and resources

Where the subject is taught

This course is taught at our Newton Park campus. You'll have access to excellent facilities including:

Resources

Media Communications students can hire out equipment using SISO, Bath Spa University’s free equipment loan service. We provide a huge variety of equipment, from industry standard television studios to state of the art editing software and Mac Labs, equal to anything found at cutting-edge commercial organisations and broadcast companies.

Fees

UK and EU students full time

2017/18 Entry

Course fees
Year 1 £9,250
Year 2 Published Jan 2018
Year 3 Published Jan 2019

2018/19 Entry

Course fees
Year 1 Published Jan 2018
Year 2 Published Jan 2019
Year 3 Published Jan 2020

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

International students full time

2017/18 Entry

Course fees
Year 1 £13,500
Year 2 Published Jan 2018
Year 3 Published Jan 2018

2018/19 Entry

Course fees
Year 1 Published Jan 2018
Year 2 Published Jan 2019
Year 3 Published Jan 2021

2019/20 Entry

Course fees
Year 1 Published Jan 2019
Year 2 Published Jan 2020
Year 3 Published Jan 2021

Interested in applying?

What we look for in potential students

We’re looking for enthusiastic and motivated students who want to become the researchers, content creators and policy-makers of the future. We value creative thinking, originality and a good knowledge of contemporary media, so the abilities to think critically and identify new opportunities are important traits we look for in candidates.

Typical offers

We accept a wide range of qualifications for entry to our undergraduate programmes. The main ones are listed below:

  • A Level - Grades BCC - CCC preferred.
  • BTEC - Extended Diploma grades Merit, Merit, Merit (MMM) accepted
  • International Baccalaureate - A minimum score of 26 points required
  • Access to HE courses -  Typical offers for applicants with Access to HE will be the Access to HE Diploma or Access to HE Certificate (60 credits, 45 of which must be Level 3, including 30 at merit or higher).

English Language Requirements for International and EU Applicants
IELTS 6.0 - for visa nationals, with a minimum score of IELTS 5.5 in each element.

How do I apply?

Ready to apply? Click the 'apply now' button in the centre of this page.

Need more guidance? Head to our how to apply pages.

Admissions service: +44 (0)1225 876 180
Email: admissions@bathspa.ac.uk

 

Course leader: Dr Suman Ghosh
Email: s.ghosh@bathspa.ac.uk