Personal statement

Victoria Norcross is a socially engaged designer-maker specialising in print and graphic arts.  Her practice centres on the impact of social change and how design can influence behaviours to improve lives by addressing underrepresented issues, topics and people. 

Through a participatory design and community engagement-led approach she creates a place of empathy that drives meaningful, uncensored and revelatory responses that encourage conversations through making. 

Recent research has centred around the lived experiences of the menopause. She uses unique visual language as a methodology to facilitate difficult to discuss authentic experiences. 

Her ‘Let’s not Beat around the Bush’ workshops series is as a call to action for people to share symptoms and experiences of menopause through a poster campaign, which used over 300 pieces of bespoke, custom-made letterpress created for the project. 

Through representing issues in unorthodox and unexpected ways Victoria creates memorable and authentic connections with audiences to motivate change.

Victoria brings this approach into her teaching. She has been an educator for over 25 years and is Senior Lecturer in Print and Graphic Arts at Bath Spa University. 

Academic qualifications

  • MA Design (Graphics)
  • BA (Hons) Graphic Communication.

Areas of expertise

  • Graphic Arts
  • Print
  • Professional Practice
  • Curation
  • Socially Engaged Practice.