Personal statement

Dr Nasir Salari joined Bath Spa University in 2013 after completing his PhD in Marketing at the University of Birmingham. He is currently the Academic Research Lead and Partnership Leader at Bath Spa University. 

Dr Salari has extensive teaching experience in various aspects of Business Management, including Marketing Analytics, International Marketing, Marketing Management, and Innovation Management. His teaching is informed by a deep understanding of both marketing and data science, ensuring that students gain a contemporary and practical education that bridges these crucial fields.

His expertise lies at the intersection of marketing and data science, with a particular focus on the application of advanced analytical techniques to marketing challenges.

Dr Salari holds professional certificates in Data Science from the Data Incubator and Cambridge Spark and is actively engaged in research exploring the integration of data science into marketing practices.

His research interests include Natural Language Processing (NLP) for sentiment analysis and machine learning techniques such as Approximate Nearest Neighbors, Random Forests, t-SNE, and K-Means clustering, amongst others.

In his role as Academic Research Lead, Dr Salari guides the Business School research agenda and its strategic direction. As Partnership Leader, he is responsible for developing and managing strategic partnerships that enhance the university's academic and professional network.

Dr Salari welcomes scholarly collaborations and consultancy opportunities in the fields of Marketing and Data Science. He has successfully completed several projects in these areas and is always open to exploring new ventures.

Academic qualifications

  • PhD in Marketing: University of Birmingham
  • MSc in Marketing: University of Birmingham
  • BSc Shahid Beheshti University (Iran/Tehran).

Professional memberships

  • Chartered Institute of Marketing

Professional certificates

  • Foundation of Data Science (Data Incubator)
  • Applied Data Science (Cambridge Spark)

Teaching subjects

  • International marketing
  • Marketing management
  • Creativity and innovation
  • Marketing analytics

Areas of expertise

  • Marketing
  • Data science in Marketing
  • Innovation studies

For any inquiries or potential collaborations, please do not hesitate to contact Dr Salari at: n.salari@bathspa.ac.uk

PhD Research supervision

All research proposals in Marketing and Innovation topics will be considered but specifically please contact me with regard to your proposals about Data Science topics in Marketing, such as your ideas in Machine.

Preferred methods

Predominantly quantitative but qualitative methods are also welcome. My preference is to use the Python language in Data Science projects.

Research keywords

  • Quantitative Marketing
  • Data Science
  • Machine Learning
  • NLP (Natural Language Processing)

Research and academic outputs

Go to ResearchSPAce

Cultural influences on innovation resistance: a conceptual framework
book_section

Salari, N (2017) 'Cultural influences on innovation resistance: a conceptual framework.' In: Shiu, E, ed. Research handbook of innovation and creativity for marketing management. Edward Elgar, Cheltenham, pp. 156-170. ISBN 9781786434982

Electric vehicles adoption behaviour: synthesising the technology readiness index with environmentalism values and instrumental attributes
article

Salari, N (2022) 'Electric vehicles adoption behaviour: synthesising the technology readiness index with environmentalism values and instrumental attributes.' Transportation Research Part A: Policy and Practice, 164. pp. 60-81. ISSN 0965-8564

Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets
article

Salari, N and Shiu, E (2015) 'Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets.' Journal of Marketing Analytics, 3 (2). pp. 47-68. ISSN 2050-3326

Vampire grades: can simulations support learning without reflection?
conference_item

Smith, D and Salari, N (2018) Vampire grades: can simulations support learning without reflection? In: American Marketing Academy Summer Conference, 10 - 13 August 2018, Boston, Massachusetts, USA.