Fashion Marketing and Management

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalised portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is an interdisciplinary course. You'll benefit from studying within the Business School and having close links with the School of Design and the School of Art, Film and Media. By working with different people across different disciplines, you'll get a unique insight into the reality of the fashion industry itself and leave fully equipped for a future career in the industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

Year one
You'll be introduced to the broader business and cultural environments that link and inform the fashion industry. You'll start to develop your digital skillset and understanding, and explore how fashion brands communicate.

Year two
To accompany the core fashion modules, you'll have the opportunity to choose three modules that support your own career goals, allowing you to focus on media creation,  business management, or a mix of both.

In the second semester, you'll have the opportunity to connect with and explore the brand of your choice, giving you an insight into how a business functions, and allowing you to develop your understanding of an employer's needs.

In year two, you'll have the opportunity to engage with live briefs.

Year three
Your final year allows you to focus on projects that support exploration and development relating to the sector of the fashion industry that you'd most like to work in.

At Bath Spa, we pride ourselves on authentic assessments that reflect the realities of the industry. Assignments may include: producing marketing reports, presentations, creating films, time constrained assessments, producing an event, essays, reflective writing as well as both individual and group projects. 

You'll be taught through weekly lectures, seminars, and workshops. Group projects, independent research, open discussion, guided readings, guest speakers, live projects, and individual submissions will enhance your learning.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

You'll have the opportunity to go on a variety of trips which may include:

• visits to museums
• factory tours
• visiting design studios and head offices
• visiting major fashion centres.

Please note: additional costs may apply for these visits.

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

Our aim is to prepare you for a range of careers in fields such as (but not limited to):

• Fashion marketing
• Fashion buying
• Brand management
• Digital marketing
• Events management
• Visual merchandising
• Retail management
• Public relations
• E-commerce
• Social media marketing.

You'll graduate with a range of valuable and highly transferable skills, and you'll be prepared for further study, if desired.

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

The Professional Placement Year (PPY) provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Before your PPY, you'll work to identify roles of interest and secure a placement. The Placements Team will support through timetabled sessions and 1:1 appointments.

As well as completing a minimum of 900 placement hours, you will complete two assessments demonstrating your skill development, growth in professional behaviours and how the PPY has impacted your future career aspirations.

You'll have access to excellent facilities at Newton Park campus. These include:

• Well-stocked libraries
• Commons building
• Our Virtual Learning Environment, Ultra
• Writing and Learning Centre
• English Language Unit.

Our libraries offer a range of specialist Fashion Marketing and Management subject resources. You'll also have access to thousands of business, technology, and creative courses via LinkedIn Learning. This online material can be accessed on and off campus.