Business and Management (Marketing)

You'll be supported by our staff and have access to industry speakers from a variety of backgrounds, representing leading global brands as well as inspiring start-ups and social enterprises. 

We aim to give you the skills to apply your knowledge in a wide range of situations in any sector. You'll have excellent individual support, with the option to explore a business of your choice, allowing your studies to be tailored to your own interests. You'll also work in a group setting on projects with real-life companies; these could range from solving key issues to devising bold marketing campaigns.

You'll develop specialist marketing skills from broad based marketing principles. You'll learn the fundamentals of marketing in theory and in practice from a national to international perspective. This could mean learning how to create a social media marketing campaign or how to market a brand internationally.

You'll graduate with the ability to work in different businesses: agency environments, the private or public sector, charities or possibly your own business. You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.

Year one
Gain a broad understanding of today’s business environment – from the context in which organisations operate through to trends in economic thinking and the importance of data in business. Modules will cover topics such as the business environment, economics and globalisation, and managing data.

Year two
Focus on the inner workings of businesses. Use business techniques to solve problems and start developing the skills that employers look for. Modules cover key themes including creativity and innovation in business. At the end of the year, you can choose to embark on a ten-month business placement or a ten-week summer placement – applying what you’ve learned so far in the real world.

Year three
Develop and explore your business learning and focus on the role of international marketing management. Undertake an in-depth business research project in marketing. You’ll also have a chance to set up a business on your own or with fellow students. Other topics to explore include: managing sustainability, organisational strategy, new trends in management, creating and hosting festivals and events, and strategic human resource management.

You'll be assessed in a wide range of ways that will test your business knowledge and management skills. These could include presentations, work related projects, group-work, computer based simulations, podcasts, exams, essays, videos and business reports.

We offer variety in the way we teach: sometimes we’ll set you problems so that you can find the answers for yourself; sometimes we’ll lecture. Most modules use a mix of lectures and small group seminars. There’s a good blend of online activities using our Virtual Learning Environment. We invite business leaders to Bath Spa to talk about their experience, and we arrange visits to local businesses. All of our teaching methods facilitate your development as a self-directed learner.

You’ll be given personal support in your study – we’re a friendly team of academics who are committed to helping you achieve your goals.

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

As part of your degree, you could study abroad on a placement at one of Bath Spa’s partner universities.

We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

Depending on your pathway and the modules you study, you can gain accreditation by professional bodies and get exemption from professional exams.

In addition to the business community projects, you’ll have fantastic opportunities to work closely with business and industry through placements, projects and internships.

Employers such as Logica, NHS, Liberty, Ocado, IBM, Marks and Spencer, American Express, Sky and Numatic International have recruited graduates from this course. Our students have gone into roles including Business Analyst, IT Services Analyst, Project Officer, Business Development Manager, Account Executive and Brand Planner.

Recent Business and Management graduates have gone into the following roles:

• Sales Campaign Manager
• Social Media Marketing Manager
• Data Analyst
• Marketing Executive
• Marketing Analyst
• Management Analyst
• Social Media Content Creator
• SEO Consultant
• Marketing Executive
• Merchandiser
• Media Editor.

If you’re a full-time undergraduate student starting your first year at Bath Spa University, you can apply for the Certificate in Global Citizenship, which you’ll study alongside your degree.

You’ll gain global awareness and add an international dimension to your student experience, and funding is available. On successful completion of the programme, you’ll be awarded a Certificate in Global Citizenship. This is in addition to your degree; it doesn’t change your degree title or results.

The Professional Placement Year (PPY) provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

By completing the module, you'll be entitled to the addition of 'with Professional Placement Year' to your degree title.

Before your PPY, you'll work to identify roles of interest and secure a placement. The Placements Team will support through timetabled sessions and 1:1 appointments.

As well as completing a minimum of 900 placement hours, you will complete two assessments demonstrating your skill development, growth in professional behaviours and how the PPY has impacted your future career aspirations.

You'll have access to excellent facilities at our Newton Park campus and city centre studios as well as online resources. These include:

• Commons building
• Newton Park library
• Academic Skills support (ASk)
• Specialist resources and subject librarian
• Our Virtual Learning Environment
• Free access to courses via LinkedIn Learning
• Support from the English Language Unit if English isn't your first language
• The Studio in Bath

Our libraries offer a wide range of business resources, including a wealth of online material that can be accessed on- and off-campus, enabling you to work at times that suit you.