Discover how to heighten a sports brand and grow social media platforms with tailored and engaging content from the grounds of Bath City Football Club.

  • Gain first-hand experience of reporting on a live football match.
  • Learn how to accurately report on a sports event on social media.
  • Explore how to optimise headlines to perform well in search engine results and avoid clickbait.

Take the first step into the world of sports journalism with our Introduction to Sports Media course. Over five weeks, you’ll learn how to cover sports events on social media, how to optimise headlines and articles for search engines and best practice for interviewing at sporting events. 

During Introduction to Sports Media, you’ll have the opportunity to report live on a Bath City Women’s match on Bath City FC’s official social media accounts and learn how to effectively promote games and manage tone of voice. 

By the end of the course, you’ll have a solid understanding on how to manage relationships within a sports setting, interpret insights on social media to understand how well a post is performing and have first-hand experience reporting on a live football match. 

One of Bath Spa University’s 16 cultural partners, Bath City FC aim to be successful, professional, and efficient to achieve long-term financial sustainability, whilst being open, inclusive, considerate and diverse. They bring people together by hosting exciting, entertaining football matches, played with a good spirit and in a great atmosphere.  

“This course is an excellent opportunity to take your first steps in the world of sports media or enhance your knowledge of the field. Gaining tangible experience in a professional environment, Mark and I will guide you from whistle to whistle, covering the basics of running club accounts, managing key relationships and producing in-depth match reports.”

Matthew Francis, Media Manager

Overview

Location

This course will take place at Twerton Park, Bath. Please note, there is a set of steps to access the venue. 

Dates and times

The next course starts: 

  • Wednesday 26 February 2025, Wednesdays for five weeks, 6:30pm – 9:30pm 
Who you are

This course is suitable for:

  • Sports club volunteers wanting to learn more about reporting on games
  • Sports enthusiasts and members of sports societies
  • Students looking for a career in sports journalism
  • Anyone who wants to learn more about the world of sports journalism

You must be aged 18+ to take part in this course.

Cost

This course costs £139 per person. 

What to bring

You’ll need a notepad and pen and a smartphone with Instagram, Facebook and X installed. 

Meet the team

Mark Stillman
Mark Stillman is a volunteer at Bath City Football Club and has written for both online and print publications, including the Bath Chronicle and The Non-League Paper since 2016.

Matt Francis
Matt Francis is the volunteer Media Manager at Bath City Football Club and a full-time member of Bath Spa University’s Communications and Social Media team, he has led multiple marketing projects and has over three years of experience growing brands on social media.

Terms and conditions

Read the terms and conditions for taking part in this short course.

Get in touch

If you have any questions, get in touch by emailing shortcourses@bathspa.ac.uk .