Marketing and Brand Management

This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.

You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.

Our MA in Marketing and Brand Management engages with four key issues:

• ‘Customers’ are increasingly demanding, and at the same time, they're being served by a greater number of competitors; understanding consumer behaviour and the needs of the customer is vital, but increasingly challenging.
• Businesses have access to – and are bombarded by – a huge volume of data, but struggle to know how to effectively manage and utilise that data effectively.
• There's a need for ever faster decision making due to a hyper-competitive climate, time pressure, and often competing and conflicting external contexts.
• Businesses need to negotiate and manage these first three challenges within increasing expectations of social accountability.

This course includes or offers the following modules. Please check the programme document for more information on which modules are core, required or optional.

• Strategic Brand Management
• Digital Marketing
• Marketing Analytics
• Extended Work-Based Placement/Project
• Dissertation
• Marketing Communications
• Entrepreneurship
• Fashion Marketing
• Sustainability
• International Business Management

You'll be assessed by a variety of methods that may include:

• Reports on work-based assignments
• Research project reports
• Portfolios
• Reflective learning and work-experience journals
• Reviews
• Proposal papers for projects
• Funding or events
• Business plans or strategy documents
• Project progress reports
• Project evaluations
• Presentations
• Essays
• Exams.

We combine academic study with practice-based teaching. You’ll learn through a variety of activities including lectures, seminars, workshops, tutorials, online activity and discussion, work-based learning and research projects.

Staff on this course offer access to a wide range of academic and practical expertise in marketing and brand management. You’ll benefit from one-to-one tutorials, workshops, peer-support and shared learning.

We work with you to ensure that what you learn on the course translates into effective practice in the workplace, and develops your professional potential. 

To find out more about how we teach and how you'll learn, please read our Learning and Teaching Delivery Statement.

The embedded work-based learning and work-based experience opportunities offered on this course are designed to ensure that you graduate with practical experience and postgraduate-level skills in marketing and brand management. Through your engagement with sector professionals, by the time you graduate, you'll have started to develop your own professional networks.

This course has been designed to align with the talents and skills required in the current marketing and brand management employment market.

Careers in marketing and brand management are varied and cover all business organisations and across sectors.

The majority of module workshops, seminars and tutorials are held at our Newton Park campus.

Our library offers a wide range of business materials. There is also a wealth of material available via electronic sources. This online material can be accessed on and off campus, enabling you to work at times that suit you.

MA Arts Management adapts to the ever changing world of culture and the arts. It will expand your theoretical understanding and professional knowledge of arts and cultural management, through hands-on experience and work-based learning.

Develop your career as a socially and ethically engaged, globally connected professional who is creative, enterprising, resilient and innovative with our MA Business and Management.

This extended version of our Master's in Business and Management with Integrated Placement offers you the chance to undertake an industry placement or work-based independent project to boost your networks and develop your career.