Business and Management (Fashion) with Integrated Foundation Year (London)

BA (Hons) Business and Management (Fashion) is a degree course that explores the business of fashion, not a fashion design degree. We’ll help you develop as a person to achieve your potential through teaching you about the business of fashion and how it works.

The course offers an Integrated Foundation Year, making it ideal for students who wish to build their skills before transitioning to an undergraduate honours degree in Business and Management. 

You can shape your own degree by choosing modules from outside of the Fashion pathway, enabling you to explore issues around a particular theme, such as marketing, sustainability or global affairs.

As the course progresses, you’ll develop specialist skills, including digital marketing skills, that will empower you to compete in this changeable and challenging environment.

Integrated Foundation Year (year zero)
The Integrated Foundation Year is designed to provide you with the essential skills and knowledge needed to excel in your future studies. You’ll join a supportive and engaging learning environment that will help you develop an understanding of business principles and management practices. With a focus on real-world applications, this foundation year is an ideal stepping stone to the next phase of your degree.  

Year one
Gain a broad understanding of today’s business environment, from the context in which organisations operate through to trends in economic thinking and the importance of managing data in business.

Year two
You'll develop and expand your knowledge of global consumerism, fashion marketing strategy, and digital platforms, including retail and B2C. Module topics include fashion marketing and management, fashion in practice, marketing, and international business.

Year three
You'll develop and explore your business learning, focusing on fashion marketing and visualisation. You'll also undertake an in-depth business research project in fashion, and get the chance to set up a business on your own or with fellow students.

Other topics that you can explore include: managing sustainability, successful freelancing, entrepreneurship, organisational strategy, leadership and management, and new trends in management.

You'll be assessed in a wide range of ways that will test your knowledge of the fashion business and your management skills. These could include presentations, projects, group work, exams, essays, videos, and business reports.

We offer variety in the way we teach: sometimes we'll set you problems so you can find the answers for yourself; sometimes we'll lecture. Most modules use a mix of lectures and seminars. There’s a good blend of in-person and online activities using our Virtual Learning Environment.

You’ll also be given personal support in your studies – we're a friendly team of academics, committed to helping you achieve your goals.

We give you the opportunity to work with regional and national businesses. You’ll be working on live project briefs, helping organisations find creative solutions to their business issues.

BA (Hons) Business and Management (Fashion) aims to prepare you for a variety of careers within the business side of the fashion industry, including working for fashion magazines, fashion blogs and websites, and ecommerce sites, or in fashion PR and marketing, fashion management, buying, and retail.

You'll gain an understanding of the fashion industry and its necessary skills, including digital skills such as digital marketing and social media marketing, to enable you to succeed in this fast-paced, consumer-focused, global industry.

This course is taught at our Bath Spa University London campus. You'll have digital access to services such as:

• ASk (Academic Skills)
• Specialist subject resources and subject librarian
• Virtual Learning Environment
• LinkedIn Learning
• English Language Unit
• Careers and Employability
• Student Wellbeing Services

Our libraries offer a wide range of business materials that you can access online. You can also access a wealth of material available via electronic sources. These include Business Source Complete, Mintel, Newsbank and an increasing range of e-books.